1. Dimensions of Brand Personality
2. When Good Brands Do Bad
3. Batt, P.J. and Dean, A. (2000), “Factors influencing the consumers decision to purchase wine from a retail liquor store in Perth”,Western Australia, Australian and New Zealand Wine Industry Journal, Vol. 15 No. 4, pp. 34‐41.
4. Belk, R.W. (1998), “Possessions and the extended self”,Journal of Consumer Research, Vol. 2, September, pp. 139‐68.
5. External Search Effort for Wine