Development of Transnational Media Management Research From 1974–2009: A Propositional Inventory
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/14241277.2010.531335
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1. Current paradigms in the international management field: An author co-citation analysis
2. Sport and the Transnationalizing Media Corporation
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4. Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework
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