Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework-Reference-Cited by-同舟云学术

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Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework

Published:1994-01 Issue:2 Volume:13 Page:95-124
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Banerjee Ashish

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1994.11104566

Reference66 articles.

1. Advertising Age (1992) Editorial, ‘Madison Ave.’ moves to Tokyo. 13 April.

2. Advertising Age International (1994) World Newswatch, Colgate-Palmolive uses Brazilian work worldwide. 17 January.

3. Bartlett, Christopher & Ghoshal, Sumantra (1991) Managing Across Borders: The Transnational Solution. Cambridge, MA: Harvard Business School Press, pp. 13–17, 48–53, 59–94.

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