Expectations for Advertising and Public Relations Education From Agency Executives: A Comparative Study Between China and the United States-Reference-Cited by-同舟云学术

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Expectations for Advertising and Public Relations Education From Agency Executives: A Comparative Study Between China and the United States

Published:2018-09-02 Issue:3 Volume:39 Page:289-307
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Xie Quan¹^ORCID,Schauster Erin²,Neill Marlene S.³

Affiliation:

1. Department of Communication, Slane College of Communications & Fine Arts, Bradley University, Peoria, Illinois, USA;

2. Department of Advertising PR & Media Design, University of Colorado Boulder, Boulder, Colorado, USA;

3. Department of Journalism Public Relations & New Media, Baylor University, Waco, Texas, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2018.1490358

Reference46 articles.

1. What Advertising Educators think about Advertising Education

2. Client-centered Skill Sets: What Small IMC Agencies need from College Graduates

3. Situated Cognition and the Culture of Learning

4. U.S. student-run agencies: Organization, attributes and adviser perceptions of student learning outcomes

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1. Digital transformation, skills and education: A systematic literature review;Industry and Higher Education;2023-10-23

2. The Ideal Advertising Professor: A ZMET-Based Inquiry;Journal of Current Issues & Research in Advertising;2023-01-19

3. Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis;Mathematical Problems in Engineering;2021-12-15

4. Marketing Professionals’ Views on Online Advertising Fraud;Journal of Current Issues & Research in Advertising;2020-04-15

5. Keeping Up With Fast-Paced Industry Changes—Digital Media Education in U.S. Advertising and PR Programs;Journal of Advertising Education;2019-10-30

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