Marketing Professionals’ Views on Online Advertising Fraud-Reference-Cited by-同舟云学术

Marketing Professionals’ Views on Online Advertising Fraud

Published:2020-04-15 Issue:2 Volume:42 Page:156-174
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Dörnyei Krisztina Rita¹

Affiliation:

1. Department of Marketing & Tourism, International Business School, Budapest, Hungary

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2020.1737276

Reference53 articles.

1. Advertising Age 2006. A Supplement to Advertising Age: Search Marketing Fact Pack 2006. Advertising Age in Association with eMarketer. November 6. https://adage.com/article/datacenter/fact-pack-archive/308268. November 6.

2. ANA (Association of National Advertisers). 2019. 2018-2019 Bot Baseline Fraud in Digital Advertising. ANA Website. May 1. https://www.ana.net/miccontent/show/id/rr-2019-bot-baseline

3. The Continued Need for Diversity in Fraud Research

4. An Economic Model of Click Fraud in Publisher Networks

5. Pricing Models for Online Advertising: CPM vs. CPC

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