Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?-Reference-Cited by-同舟云学术

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Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?

Published:2018-03-29 Issue:2 Volume:39 Page:160-177
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Bhat Subodh¹,Myers Susan²,Royne Marla³

Affiliation:

1. Department of Marketing, San Francisco State University, San Francisco, California, USA

2. Department of Marketing, University of Central Arkansas, Conway, Arkansas, USA

3. Department of Marketing & Supply Chain Management, Fogelman College, University of Memphis, Memphis, Tennessee, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2018.1428249

Reference69 articles.

1. External Validity of “Trivial” Experiments: The Case of Laboratory Aggression

2. Ethnic Identification on Adolescents' Evaluations of Advertisements

3. An Intersectional Approach to Black/White Interracial Interactions: The Roles of Gender and Sexual Orientation

4. Affective Responses Mediating Acceptance of Advertising

5. The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes;Journal of Consumer Research;2024-07-19

2. The Model Family: The Effect of Multiracial Families in Advertising on Emerging Adult Consumers’ Attitudes and Intentions;Mass Communication and Society;2024-04-16

3. Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models;Journal of Advertising;2024-01-31

4. How Advertisements Mixing Black and White Actors Affect Consumer Intent;Journal of Advertising Research;2022-06-06

5. Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media;Journal of Current Issues & Research in Advertising;2022-02-11

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