New Advertising Agency Roles in the Ever-Expanding Media Landscape-Reference-Cited by-同舟云学术

New Advertising Agency Roles in the Ever-Expanding Media Landscape

Published:2018-09-02 Issue:3 Volume:39 Page:226-243
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Windels Kasey¹,Stuhlfaut Mark²

Affiliation:

1. College of Journalism and Communications, University of Florida, Gainesville, Florida, USA;

2. Department of Integrated Strategic Communications, College of Communication and Information, University of Kentucky, Lexington, Kentucky, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2018.1492477

Reference33 articles.

1. BIA/Kelsey. n.d. Social media advertising spending in the United States from 2011 to 2018 (inbillion U.S. dollars). In Statista - The Statistics Portal. Retrieved fromhttps://www-statista-com.libezp.lib.lsu.edu/statistics/246341/social-mediaadvertising-spending-in-the-us.

2. Creative Distraction: Lack of Collective Learning in Adapting to Online Advertising in Oslo, Norway

3. Ecologies of Creativity: The Village, the Group, and the Heterarchic Organisation of the British Advertising Industry

4. Social constructionism and research in marketing and advertising

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