Understanding the Value of Street Art for Artists, Consumers, and Brands
Author:
Affiliation:
1. EGADE Business School, Tecnológico de Monterrey, Monterrey, Mexico
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2033652
Reference44 articles.
1. From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products
2. Now I see it, now I don’t: researcher’s position and reflexivity in qualitative research
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