From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products
Author:
Affiliation:
1. Berlin School of Economics and Law Germany
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/caim.12362
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1. Mit der Spraydose Marken stärken -
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