Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany-Reference-Cited by-同舟云学术

Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany

Published:2022-06-13 Issue:4 Volume:43 Page:337-359
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Mueller Sophia¹,Diehl Sandra²^ORCID,Taylor Charles R.³,Terlutter Ralf⁴^ORCID,Mueller Barbara⁵

Affiliation:

1. Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida, USA

2. Department of Media and Communications, University of Klagenfurt, Klagenfurt, Austria

3. Department of Marketing, Villanova Business School, Villanova, Pennsylvania, USA

4. Department of Marketing and International Management, University of Klagenfurt, Klagenfurt, Austria

5. Department of Advertising, College of Journalism and Media Studies, San Diego State University, San Diego, California, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2079025

Reference106 articles.

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3. American Psychological Association. 2021, March 11. “One Year Later, a New Wave of Pandemic Health Concerns.” https://www.apa.org/news/press/releases/stress/2021/one-year-pandemic-stress

4. Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages

5. A new approach to explaining sick-role behavior in low-income populations.

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