Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages
Author:
Affiliation:
1. School of Media and Strategic Communications, Oklahoma State University, Stillwater, OK, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2019.1666071
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