Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference93 articles.
1. The Dimensionality of Beliefs toward Advertising in General
2. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues
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