To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference70 articles.
1. The Self-Actualizing Socially Conscious Consumer
2. Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views
3. A Test of the Reliability of Psychographics
4. The myth of the ethical consumer – do ethics matter in purchase behaviour?
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