The Effects of Language on Attitudes Toward Advertisements and Brands Trust in Mexico
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference27 articles.
1. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
2. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
3. Country of Origin Attitudes in Mexico
4. The English-Only Movement: A Communication Analysis of Changing Perceptions of Language Vitality
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