Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference53 articles.
1. The System of Professions
2. Professionalism in Advertising
3. Talking in Organizations: Managing Identity and Impressions in an Advertising Agency
4. The Functions of Ceremony in the Advertising Business
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The evolution of advertising research through four decades: a computational analysis of themes, topics and methods;International Journal of Advertising;2022-11-02
2. To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set;Journal of Vocational Behavior;2022-06
3. Be Creative;Communicating in Professions and Organizations;2022
4. Agir par l’invisible. Pour une histoire du « bégaiement » des cultures de l’influence (xixe-xxie siècles);Communication et organisation;2021-12-01
5. Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment;Journal of Advertising;2021-01-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3