Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference40 articles.
1. Viewers' Recognition of Brands Placed Within a Film
2. When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?
3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
4. Probing Interactions in Fixed and Multilevel Regression: Inferential and Graphical Techniques
5. Exposure and affect: Overview and meta-analysis of research, 1968–1987.
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