We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising
Author:
Affiliation:
1. The University of Texas at Austin, Austin, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2248219
Reference64 articles.
1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
2. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
3. Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices
4. Guilt and Shame: Environmental Message Framing Effects
5. Pride and gratitude: Egoistic versus altruistic appeals in social media advertising
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