Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram-Reference-Cited by-同舟云学术

Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram

Published:2023-09-08 Issue: Volume: Page:1-21
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Kwon Eunseon (Penny)¹^ORCID,Choi Tae Rang¹,Ma Liang¹

Affiliation:

1. Department of Strategic Communication, Bob Schieffer College of Communication, Texas Christian University, Fort Worth, Texas, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2236176

Reference117 articles.

1. Strategic customer engagement marketing: A decision making framework

2. Arienti, P. 2019. “Global Powers of Luxury Goods 2019: Bridging the Gap Between the Old and the New.” Deloitte. https://www2.deloitte.com/content/dam/Deloitte/ar/Documents/Consumer_and_Industrial_Products/Global-Powers-of-Luxury-Goods-abril-2019.pdf

3. Athwal, N., D. Istanbulluoglu, and S. E. McCormack. 2019. “The Allure of Luxury Brands’ Social Media Activities: A Uses and Gratifications Perspective.” Information Technology & People, 32 (3): 603–626.

4. Negative customer engagement behaviour: the interplay of intensity and valence in online networks

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