Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy-Reference-Cited by-同舟云学术

Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy

Published:2023-10-04 Issue: Volume: Page:1-24
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Lee Yoon-Joo¹^ORCID,Haley Eric²,Shang Yuanyuan³^ORCID

Affiliation:

1. Edward R. Murrow College of Communication, Washington State University, Pullman, Washington, USA

2. DeForrest Jackson Professor Tombras School of Advertising and Public, Relations University of Tennessee, Knoxville, Tennessee, USA

3. National Centre for the Public Awareness of Science, Australian National University Canberra, Canberra, Australia

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2252025

Reference84 articles.

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2. Emergence of Scaling in Random Networks

3. Berry D. 2021. “The Portrayal of Asian Americans in Advertisements from 2011 to 2020.” Thesis. University of Alabama Tuscaloosa. https://ir.ua.edu/bitstream/handle/123456789/8153/u0015_0000001_0003921.pdf?sequence=1&isAllowed=y

4. b-lab. 2021. https://bcorporation.net/about-b-lab

5. #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States

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