It’s Time for TGA: Truly Good Advertising
Author:
Affiliation:
1. Center for Consumer Marketing, Stockholm School of Economics, Stockholm, Sweden
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2020.1780999
Reference50 articles.
1. Study of the Impact of Advertising on Online Shopping Tendency for Airline Tickets by Considering Motivational Factors and Emotional Factors
2. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
3. Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
4. Do Mass Mediated Stereotypes Harm Members of Negatively Stereotyped Groups? A Meta-Analytical Review on Media-Generated Stereotype Threat and Stereotype Lift
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements;Journal of Advertising;2024-01-08
2. Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising;Journal of Advertising;2023-10-05
3. Why is Social Network Site Advertising Ineffective? Seeking Answers Using a Holistic Theoretical Framework, Multi-Platform Approach;Journal of Promotion Management;2023-09-10
4. Apelaciones sociales y publicidad actual: análisis de su eficacia y reflexiones desde el sector;Revista Latina de Comunicación Social;2023-06-08
5. Why the Experiential View Is Vital To Marketing Communications Research Now;Journal of Advertising Research;2023-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3