Spillover Effects of Brand Safety Violations in Social Media-Reference-Cited by-同舟云学术

Spillover Effects of Brand Safety Violations in Social Media

Published:2021-05-12 Issue:4 Volume:42 Page:354-371
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Lee Chunsik¹,Kim Junga¹,Lim Joon Soo²

Affiliation:

1. School of Communication, University of North Florida, Jacksonville, Florida, USA

2. Department of Public Relations, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2021.1905572

Reference65 articles.

1. AdColony Inventory. 2020. Top Priority in Today’s Mobile Advertising: Brand Safety – EMEA. AdColony website. https://www.adcolony.com/blog/2020/11/02/top-priority-in-todays-mobile-advertising-brand-safety-emea/

2. The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

3. Perceptions of Group Versus Individual Service Failures and Their Effects on Customer Outcomes

4. A theorisation of discrete emotion spillovers: an empirical test for anger

5. An Extended Model of Moral Outrage at Corporate Social Irresponsibility

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