A theorisation of discrete emotion spillovers: an empirical test for anger
Author:
Affiliation:
1. Professor of Marketing, NEOMA Business School, Rouen Campus, Mont-Saint-Aignan, France
2. Associate Professor of Marketing, Universidad Comillas, ICADE Business School, Madrid, Spain
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1817767
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1. Consumer anger: a label in search of meaning
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