Conceptualizing and Measuring the Perceived Interactivity of Websites
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Published:2006-03
Issue:1
Volume:28
Page:87-104
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ISSN:1064-1734
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Container-title:Journal of Current Issues & Research in Advertising
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language:en
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Short-container-title:Journal of Current Issues & Research in Advertising
Author:
Wu Guohua,Wu Guohua
Publisher
Informa UK Limited
Cited by
127 articles.
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