Comparative vs. Noncomparative Advertising: Perspectives on Memory
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Published:2001-09
Issue:2
Volume:23
Page:33-52
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ISSN:1064-1734
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Container-title:Journal of Current Issues & Research in Advertising
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language:en
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Short-container-title:Journal of Current Issues & Research in Advertising
Author:
Hill Mark E.,King Maryon
Publisher
Informa UK Limited
Cited by
3 articles.
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