Brand Personality of Global Quick-Service Restaurants in Emerging and Developed Markets: A Comparative Study in Brazil and the U.S.-Reference-Cited by-同舟云学术

Brand Personality of Global Quick-Service Restaurants in Emerging and Developed Markets: A Comparative Study in Brazil and the U.S.

Published:2013-04 Issue:2 Volume:14 Page:139-161
ISSN:1097-8526
Container-title:Latin American Business Review
language:en
Short-container-title:Latin American Business Review

Author:

Maciel Fernanda Araujo,da Rocha Angela,da Silva Jorge Ferreira

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous),Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10978526.2013.808950

Reference47 articles.

1. Dimensions of Brand Personality

2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

3. Alvarez-Ortiz , C. & Harris , J. (2002 , Summer). Assessing the structure of brand personality among global and local Mexican brands.American Marketing Association Conference Proceedings, Chicago, USA, 13.

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