1. Bobi Ivanov (PhD, University of Oklahoma, 2006) is a Professor in Integrated Strategic Communication and the Associate Dean for Graduate Programs in Communication in the College of Communication and Information at the University of Kentucky.
2. Lindsay L. Dillingham (PhD, University of Kentucky, 2014) is an Assistant Professor of Marketing and Aspire Fellows Program Director in the College of Business at Lipscomb University. A previous version of this manuscript was presented as a poster at the Kentucky Conference on Health Communication in April 2016.