1. School of Business, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, Ghana
2. School of Business and Institute for Distance Learning, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, Ghana
3. Department of Management, Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC, 27402, USA
4. Department of Marketing and Corporate Strategy, School of Business, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, Ghana