The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model-Reference-Cited by-同舟云学术

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The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model

Published:2022-07-22 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Twyman Nathan W.¹^ORCID,Stanley Sarah M.²^ORCID,Elrod Cassandra C.²^ORCID,Masters Tamara M.³^ORCID

Affiliation:

1. Department of Information Systems, Brigham Young University, Provo, Utah, USA

2. Department of Business and Information Technology, Missouri University of Science and Technology, Rolla, Missouri, USA

3. Department of Marketing, University of Utah, Salt Lake City, Utah, USA

Funder

Institution Research Board of the Missouri University of Science and Technology

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2074462

Reference91 articles.

1. Disgust images and nonprofit children’s causes

2. Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing

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