How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework-Reference-Cited by-同舟云学术

How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework

Author:

Dadzie Kofi Q.¹,Amponsah David K.²,Dadzie Charlene A.³,Winston Evelyn M.⁴

Affiliation:

1. Associate Professor of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA

2. Associate Professor of Marketing, Sorrell College of Business, Troy University, Troy, AL

3. Assistant Professor of Marketing, Mitchell College of Business, University of South Alabama, Mobile, AL

4. Professor of Management, School of Business, Clark Atlanta University, Atlanta, GA

Funder

Institute for Energy Systems, Economics and Sustainability (IESES) at Florida State University

Publisher

Informa UK Limited

Subject

Marketing

Link

Reference60 articles.

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