Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer-Reference-Cited by-同舟云学术

Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer

Published:2017-07-03 Issue:3 Volume:25 Page:305-322
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Branchik Blaine J.¹^ORCID,Chowdhury Tilottama Ghosh²

Affiliation:

1. Associate Professor of Marketing, The H. Wayne Huizenga College of Business and Entrepreneurship, Nova Southeastern University, 3301 College Avenue, Fort Lauderdale, FL, USA,

2. Associate Professor of Marketing, Quinnipiac University, 275 Mt. Carmel Avenue, Hamden, CT, USA,

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2017.1311216

Reference78 articles.

1. Dimensions of Brand Personality

2. Stylish Hard Bodies: Branded Masculinity in Men's Health Magazine

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