The Integration of Islamic and Conventional Marketing Strategies as Drivers of Purchase Intention for Halal Cosmetic Products: A Conceptual Paper
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-67431-0_45
Reference36 articles.
1. Masood, A., Zaidi, A.: Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints. J. Islam. Mark. 14(2), 622–644 (2023)
2. Aoun, I., Tournois, L.: Building holistic brands: an exploratory study of Halal cosmetics. J. Islam. Mark. 6(1), 109–132 (2015)
3. Shahid, S., Parray, M.A., Thomas, G., Farooqi, R., Islam, J.U.: Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective. J. Islam. Mark. 14(3), 826–850 (2023)
4. Khan, N., Sarwar, A., Tan, B.C.: Determinants of purchase intention of halal cosmetic products among Generation Y consumers. J. Islam. Mark. 12(8), 1461–1476 (2021)
5. Ishak, S., Che Omar, A.R., Khalid, K., Ab. Ghafar, I.S., Hussain, M.Y.: Cosmetics purchase behavior of educated millennial Muslim females. J. Islam. Mark. 11(5), 1055–1071 (2020)
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