Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)
Author:
Affiliation:
1. Ivey Business School, Western University, London, Ontario, Canada,
2. Haskayne School of Business, University of Calgary, Calgary, AB, Canada,
3. Booking.com, Amsterdam,
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2019.1577689
Reference43 articles.
1. Assessing Marketing Performance: Reasons for Metrics Selection
2. Assessing marketing performance: don't settle for a silver metric
3. Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
4. Academic-Practitioner Collaboration Need not Require Joint or Relevant Research: Toward a Relational Scholarship of Integration
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