An Investigation of the Concept of Power and Power Taxonomy in Channels of Distribution: A Transaction Cost Analysis Perspective
Author:
Affiliation:
1. University of Houston-Clear Lake
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1993.11501640
Reference100 articles.
1. The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
2. Environmental Determinants of Decision-Making Uncertainty in Marketing Channels
3. The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
4. International Market Entry and Expansion Via Independent or Integrated Channels of Distribution
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Differential Effects of the Uses of Power Sources and Influence Strategies on Channel Satisfaction;Journal of Marketing Theory and Practice;1998-04
2. Managing Channel Relationships: Toward an Identification of Effective Promotional Strategies in Vertical Marketing Systems;Journal of Marketing Theory and Practice;1997-04
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