The Differential Effects of the Uses of Power Sources and Influence Strategies on Channel Satisfaction
Author:
Affiliation:
1. Middle Tennessee State University
2. University of Alabama at Birmingham
3. University of Alabama at Huntsville
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1998.11501792
Reference46 articles.
1. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
2. On the evaluation of structural equation models
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4. Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures
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