The Domain of Marketing: How Are the Boundaries of the Marketing Discipline Established?
Author:
Affiliation:
1. Southwest Missouri State University
2. University of Mississippi
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1993.11501635
Reference31 articles.
1. Marketing, Scientific Progress, and Scientific Method
2. The Identity Crisis in Marketing
3. Is Marketing Defaulting Its Responsibilities?
4. An evaluation of progress in the development of a definition of marketing
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