An evaluation of progress in the development of a definition of marketing-Reference-Cited by-同舟云学术

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An evaluation of progress in the development of a definition of marketing

Published:1987-09 Issue:3 Volume:15 Page:12-23
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Ferrell O. C.,Lucas George H.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02722167.pdf

Reference45 articles.

1. Alderson, Wroe 1957. Marketing Behavior and Executive Action. Homewood, Ill: Richard D. Irwin.

2. — 1965.Dynamic Marketing Behavior. Homewood, Ill. Richard D. Irwin.

3. —, and Miles W. Martin. 1965. “Toward a Formal Theory of Transactions and Trasvections.”Journal of Marketing Research 2 (May), 117–27.

4. “AMA Board Approves New Marketing Definition.” 1985.Marketing News. March 1: 1.

5. Bartels, Robert 1974. “The Identity Crisis in Marketing.”Journal of Marketing 38 (October): 73–76.

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