The effects of multiple-period promotions differing in frequency and depth on internal reference price
Author:
Affiliation:
1. Marketing, College of Business, University of Rhode Island, Kingston, Rhode Island, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2021.1923373
Reference60 articles.
1. The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
2. The Effect of Discount Frequency and Depth on Consumer Price Judgments
3. Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
4. How Advertising Affects Sales: Meta-Analysis of Econometric Results
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1. Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity;Journal of Marketing Theory and Practice;2022-07-22
2. Clearance vs. sale: promotion keywords and their implications for retailers and public policy;Journal of Marketing Theory and Practice;2022-07-22
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