Clearance vs. sale: promotion keywords and their implications for retailers and public policy-Reference-Cited by-同舟云学术

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Clearance vs. sale: promotion keywords and their implications for retailers and public policy

Published:2022-07-22 Issue: Volume: Page:1-13
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Gillespie Brian¹,Manning Kenneth C.²,Ferrell O.C.³,Ferrell Linda³

Affiliation:

1. Jake Jabs College of Business and Entrepreneurship, Montana State University, Bozeman, Montana, US

2. College of Business, Colorado State University, Fort Collins, Colorado, US

3. Harbert College of Business, Auburn University, Auburn, Alabama, US

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2081207

Reference45 articles.

1. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

2. Purchase intention of products with Islamic labels under time pressure

3. Price Cues and Customer Price Knowledge

4. Better Business Bureau (2017). Code of advertising, from https://www.bbb.org/code-of-advertising/

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