Marketing through the eyes of senior management: Insights from Fortune 500 reporting-Reference-Cited by-同舟云学术

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Marketing through the eyes of senior management: Insights from Fortune 500 reporting

Published:2022-01-11 Issue:1 Volume:31 Page:75-96
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Frösén Johanna¹²^ORCID,Stewart David W.³^ORCID

Affiliation:

1. Department of Marketing, Hanken School of Economics, Helsinki, Finland

2. Graduate School of Management, St. Petersburg State University, Saint Petersburg, Russia

3. College of Business Administration, Loyola Marymount University, Los Angeles, California, USA

Funder

Foundation for Economic Education

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2021.1994421

Reference113 articles.

1. The Financial Information Content of Perceived Quality

2. The Economic Worth of Celebrity Endorsers: An Event Study Analysis

3. Revenue Premium as an Outcome Measure of Brand Equity

4. Assessing Marketing Performance: Reasons for Metrics Selection

5. Customer Satisfaction and Shareholder Value

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The interplay between sales and marketing expenditures: an econometric approach in the B2B market;Journal of Business & Industrial Marketing;2023-11-27

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