The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
Author:
Affiliation:
1. Business School, Pontifícia Universidade Católica do Paraná, Curitiba, Brazil
Funder
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2021.1935275
Reference114 articles.
1. Reciprocity of Interpersonal Exchange
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4. When more is more? The impact of breadth and depth of information disclosure on attributional confidence about and interpersonal attraction to a social network site profile owner
5. Self-Disclosure in Social Media: Extending the Functional Approach to Disclosure Motivations and Characteristics on Social Network Sites
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