The Predictive Validity of an Opinion Leadership Scale
Author:
Affiliation:
1. Florida State University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2003.11501930
Reference21 articles.
1. Assessment of the Psychometric Properties of an Opinion Leadership Scale
2. The King and Summers opinion leadership scale: Revision and refinement
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