Prosumers who home brew: a study of motivations and outcomes-Reference-Cited by-同舟云学术

Prosumers who home brew: a study of motivations and outcomes

Published:2020-08-10 Issue:4 Volume:28 Page:541-552
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Wolf Marco¹,Ritz Wendy²,McQuitty Shaun³

Affiliation:

1. Department of Marketing, University of Southern Mississippi, Long Beach, Mississippi, USA

2. Department of Marketing, Florida State University Panama City, Panama City, Florida, USA

3. Department of Marketing, Entrepreneurship, and Information Systems, Athabasca University, Athabasca, Alberta, Canada

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1801321

Reference43 articles.

1. AHA. (2017). Who is the American home brewer? Home Brewers Association. Retrieved May 14, 2019, from https://www.homebrewersassociation.org/membership/homebrewing-stats/

2. Brewers Association. (2017). Study: 1.1 Million Americans homebrew their own beer. Brewers Association. Retrieved May 14, 2019, from https://www.brewersassociation.org/press-releases/study-1-1-million-americans-homebrew-beer/

3. Business Wire. (May 03, 2019). Global home beer brewing machine market 2019–2023: Multi-Featured product offerings to boost growth. Technavio.

4. The Craft Consumer

5. Artistic Prosumption

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