The future of advertising research: new directions and research needs-Reference-Cited by-同舟云学术

The future of advertising research: new directions and research needs

Published:2021-01-02 Issue:1 Volume:29 Page:51-62
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Taylor Charles R.¹,Carlson Les²

Affiliation:

1. Marketing, Villanova School of Business, Villanova University, Villanova, Pennsylvania, USA

2. Department of Marketing, University of Nebraska, Lincoln, Nebraska, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1860681

Reference60 articles.

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2. Meta-Analyses of the Effectiveness of Warning Labels

3. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

4. Leveraged marketing communications: a framework for explaining the effects of secondary brand associations

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