Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion-Reference-Cited by-同舟云学术

Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion

Published:2020-11-12 Issue:3 Volume:29 Page:323-342
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Chauhan Vishakha¹^ORCID,Sagar Mahim¹

Affiliation:

1. Department of Management Studies, Indian Institute of Technology, Delhi, India

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1840276

Reference90 articles.

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2. Accenture. (2018). The hidden cost of Healthcare system complexity. https://www.accenture.com/_acnmedia/pdf-104/accenture-health-hidden-cost-of-healthcare-system-complexity.pdf

3. The Market for "Lemons": Quality Uncertainty and the Market Mechanism

4. The reinforcing and aversive consequences of customer experience. The role of consumer confusion

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