Conceptualizing and Measuring Perceived Service Complexity-Reference-Cited by-同舟云学术

Conceptualizing and Measuring Perceived Service Complexity

Published:2019-01-02 Issue:1 Volume:27 Page:38-54
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Kostopoulos Ioannis¹,Boukis Achilleas²,Lodorfos George³

Affiliation:

1. Ioannis Kostopoulos (Ph.D., Athens University of Economics and Business), Head of PR and Journalism, Leeds Beckett University, Leeds, West Yorkshire.

2. Achilleas Boukis (Ph.D., Strathclyde University), Lecturer in Marketing, Sussex University, Brighton, East Sussex UK.

3. George Lodorfos (Ph.D., University of Manchester), Dean of Leeds Beckett, Business School, Leeds, West Yorkshire.

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2018.1534210

Reference83 articles.

1. Effective strategies for internal outsourcing and offshoring of business services: An empirical investigation

2. Complex Systems—A New Paradigm for the Integrative Study of Management, Physical, and Technological Systems

3. Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

4. Structural equation modeling in practice: A review and recommended two-step approach.

5. On the evaluation of structural equation models

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