A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailers-Reference-Cited by-同舟云学术

A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailers

Published:2024-01-29 Issue: Volume: Page:1-22
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Sharma Varinder M.¹,Klein Andreas²

Affiliation:

1. Marketing, Indiana University of Pennsylvania, Indiana, Pennsylvania, USA

2. Services Marketing and Management, Niederrhein University of Applied Sciences, Krefeld, Germany

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2305454

Reference168 articles.

1. Detecting Fake Websites: The Contribution of Statistical Learning Theory

2. Customer-Centric Science: Reporting Significant Research Results With Rigor, Relevance, and Practical Impact in Mind

3. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

4. A Model of Distributor Firm and Manufacturer Firm Working Partnerships

5. “I just like this e-Retailer”: Understanding online consumers repurchase intention from relationship quality perspective

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