A trust-based peer-to-peer digital brand equity (P2P-DBE) model-Reference-Cited by-同舟云学术

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A trust-based peer-to-peer digital brand equity (P2P-DBE) model

Published:2020-08-26 Issue:4 Volume:28 Page:497-520
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Ozbal Okai¹^ORCID,Duman Teoman²^ORCID,Topaloglu Omer³^ORCID

Affiliation:

1. Department of Management, International Burch University, Sarajevo, Bosnia and Herzegovina

2. Department of Business Administration, Epoka University, Tirana, Albania

3. Silberman College of Business, Fairleigh Dickinson University, Teaneck, New Jersey, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1794901

Reference154 articles.

1. The Value of Brand Equity

2. Airbnb. (2018a, September 17). Airbnb OpenHomes: Share your space for good. https://www.airbnb.com/openhomes

3. Airbnb. (2018b, September 17). Hurricane florence. https://www.airbnb.com/welcome/evacuees/hurricane-florence-2018

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