Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy-Reference-Cited by-同舟云学术

Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

Author:

Nigam Achint¹^ORCID,Sangal Shreya¹,Behl Abhishek²^ORCID,Jayawardena Nirma³,Shankar Amit⁴,Pereira Vijay⁵,Temouri Yama⁶,Zhang Justin⁷

Affiliation:

1. Birla Institute of Technology and Science, Pilani, India

2. Fortune Institute of International Business, India

3. Department of marketing, Griffith University, Australia

4. Department of marketing, Indian Institute of Management, India

5. NEOMA Business School, France

6. Khalifa University of Science and Technology, Abu Dhabi, United Arab Emirates

7. University of North Florida, Jacksonville, FL, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

Reference53 articles.

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