Author:
Couvelaere Vincent,Richelieu André
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Reference59 articles.
1. Dimensions of Brand Personality
2. Bobby , D. (2002) . Can a sports club be a brand? Sport Business International, April . Retrieved September, 2000, from www.wolff-olins.com/sportsclub.htm .
Cited by
88 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献