Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media
Author:
Affiliation:
1. Department of Marketing and Logistics, Coggin College of Business, University of North Florida, Jacksonville, FL, USA
2. School of Communication, University of North Florida, Jacksonville, FL, USA
Publisher
Informa UK Limited
Subject
Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17475759.2019.1627388
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